Questionnaire on Consumer Attitudes Towards Lululemon

Dear Respondent,We are a research team from the MARK 5390 Consumer Behavior course, conducting a study on consumer attitudes towards yoga apparel brands. This questionnaire aims to understand your perceptions and evaluations of relevant brands. The survey data is only used for academic research in the course, and all information will be strictly kept anonymous and confidential, with no disclosure of your personal privacy. Please fill it out based on your true feelings. Thank you for your support and cooperation!

1.

Age Group

2.

Marital Status

3. Gender
4.

Occupation Type

5.

Monthly Income Level

6.

Weekly Yoga/Fitness Frequency

7.

Product fabric is skin-friendly, breathable, wear-resistant and durable

8.

Product styles are trendy and fashionable, suitable for multi-scenario wearing (sports/daily life)

9.

 Product pricing matches quality, with high cost-effectiveness

10.

The brand has an active user community and provides a good community atmosphere

11.

Products have strong sports functionality, suitable for professional yoga practice

12.

 I care a lot about the quality of the yoga apparel I purchase

13.

Choosing suitable yoga apparel is very important to me

14.

 I actively pay attention to new products and information related to yoga apparel

15.

I am willing to invest more time and money in high-quality yoga apparel

16.

The quality of yoga apparel affects my sports experience and mood

17.

 I identify with the brand values of Lululemon

18.

 I am willing to recommend Lululemon products to people around me

19.

 I actively participate in community activities launched by the brand (e.g., yoga salons, sports check-ins)

20.

 Purchasing products of this brand allows me to gain a sense of belonging

21.

I pay attention to the brand's user community updates and other users' shares

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