關(guān)于快時尚品牌綠色形象與消費者購買意圖之間關(guān)系的問卷調(diào)查
This questionnaire is completely anonymous, and the data obtained will only be used for academic research. Please complete it carefully based on your actual thoughts. All questions are scored on a 5-point Likert scale: 1 = strongly disagree, 5 = strongly agree.
本問卷完全匿名，所得數(shù)據(jù)僅用于學(xué)術(shù)研究，請您根據(jù)實際想法認(rèn)真填寫。所有問題采用 5 分李克特量表評分： 1 = 很 不同意， 5 = 很 同意。
Section A: Screening Questions / 篩選問題
A1. Have you purchased a product from a fast fashion brand in the last 12 months? *Fast fashion brands defined as those clothing retailers quickly produce affordable, trend-driven garments, often inspired by luxury fashion shows, and bring them to market in a short time.
您能說出過去12個月內(nèi)您購買過快時尚產(chǎn)品的品牌嗎?
*快時尚品牌是指那些能夠在極短時間內(nèi)將設(shè)計轉(zhuǎn)化為成品、以低價格和流行款式為特點的服裝零售商。
A2. Are you aged between 18 and 30 (inclusive)? / 您的年齡是否在18至30歲之間（含）? A. Yes 是 B. No 否
A3. Are you a Chinese national currently living in Mainland China? / 您目前是否為中國公民并居住在中國大陸? Yes 是 No 否
Section B: G reen Brand Image/請回答以下與綠色品牌形象相關(guān)的問題
B1. This brand uses environmentally friendly materials. / 該品牌使用環(huán)保材料。 B2. This brand adopts sustainable production practices. / 該品牌采用可持續(xù)的生產(chǎn)方式。 B3. This brand promotes environmental values. / 該品牌宣傳環(huán)保價值觀。 B4. I associate this brand with being 'green'. / 我認(rèn)為該品牌是環(huán)保的。 Section C: Brand Trust / 請回答以下與品牌信任相關(guān)的題目 C1. This brand is reliable when it comes to its environmental claims. / 該品牌在環(huán)保宣傳方面是值得信賴的。 C2. This brand consistently acts in line with its environmental promises. / 該品牌始終履行其環(huán)保承諾。 C3. I believe this brand is transparent and honest about its environmental practices. / 我相信該品牌在環(huán)境實踐方面是透明和真實的。 Section D: Environmental Awareness / 請回答以下與環(huán)境意識的題目 D1. I am aware of the environmental problems caused by the fashion industry. / 我了解時尚產(chǎn)業(yè)對環(huán)境造成的問題。 D2. I actively follow news and information about environmental protection. / 我會積極關(guān)注與環(huán)境保護(hù)相關(guān)的新聞和信息。 D3. I understand how my daily consumption habits can impact the environment. / 我明白日常消費習(xí)慣會對環(huán)境造成影響。 D4. I believe environmental protection should be a priority for all consumers. / 我認(rèn)為環(huán)境保護(hù)應(yīng)該是所有消費者的優(yōu)先考慮事項。 Section E: Environmental Knowledge / 請回答以下與環(huán)境知識相關(guān)的題目 E1. I am well informed about environmental issues. / 我對環(huán)境問題了解充分。 E2. I know the main environmental impacts of the fast fashion industry. / 我知道快時尚行業(yè)對環(huán)境的主要影響。 E3. I am familiar with eco-friendly practices that can be applied in daily life. / 我熟悉日常生活中可以采用的環(huán)保實踐。 Section F: Green Skepticism / 請回答以下與綠色懷疑相關(guān)的題目 F1. I can tell when a company is truly green or just pretending. / 我能判斷一個公司是真環(huán)保還是在“裝環(huán)?！薄?/legend> F2. I doubt whether companies’ environmental claims are genuine. / 我懷疑企業(yè)的環(huán)保宣傳是否真實。 F3. I believe many brands’ “green marketing” is just a publicity stunt. / 我認(rèn)為很多品牌的“綠色營銷”只是噱頭。 Section G: Purchase Intention (PI) / 請回答以下與購買意愿相關(guān)的題目 G1. I am likely to purchase fast fashion products from green brands. / 我可能會購買來自綠色品牌的快時尚產(chǎn)品。 G2. I intend to seek out eco-friendly fast fashion brands when shopping. / 我購物時會主動尋找環(huán)保的快時尚品牌。 G3. I am more willing to purchase eco-friendly fast fashion products if the price is reasonable. / 如果價格合理，我更愿意購買環(huán)?？鞎r尚產(chǎn)品。 Section H: Attitude–Behaviour Gap / 請回答以下與“態(tài)度–行為差距”相關(guān)的題目 H1. I support environmental protection. / 我支持環(huán)境保護(hù)。 H2. I regularly purchase sustainable fashion products. / 我經(jīng)常購買可持續(xù)時尚產(chǎn)品。 H3. My actual behavior is consistent with my green values. / 我的實際行為與我的環(huán)保價值觀一致。 Section I: Demographic Information / 人口統(tǒng)計信息 I1. What is your gender? / 您的性別是? A. Male 男 B. Female 女 C. Other 其他)
I2. How often do you buy fast fashion products? / 您多久購買一次快時尚產(chǎn)品? A. 每周 Weekly B. 每月 Monthly C. 每季度 Quarterly D. 很少 Rarely