服裝品牌消費(fèi)者市場(chǎng)調(diào)查

1. 您的性別是？What is your gender？

男 Male女 Female其他 Other

2. 您的職業(yè)是？What is your occupation？

學(xué)生 Student企業(yè)職員 Corporate employee創(chuàng)業(yè)者 Entrepreneur自由職業(yè)者 Freelancer其他 Other

3. 您的每月收入或生活費(fèi)是多少？ What is your monthly income？

3000-5000 RMB5000-10000 RMB10000-20000RMB20000以上 Above 20000 RMB

4. 您每月在服裝上的消費(fèi)金額約為？How much did you spend on clothing every month？

500以下 Below 500 RMB500-1000 RMB1000-5000 RMB5000-10000 RMB10000以上 Above 10000 RMB

5. 您購買服裝的頻率是？How often do you buy clothing？

每天 Everyday每周 Weekly每月 Monthly每季 Every season每年 yearly

6. 您一般在哪些渠道購買服裝？Where do you usually buy clothing？

實(shí)體店 Offline store線上購物平臺(tái) Online shopping platform品牌官網(wǎng) Brand official website社交媒體平臺(tái) Social media platforms其它 Other

7. 您購買服裝時(shí)，主要考慮的因素有？What are the main factors you consider when you buy clothing？

價(jià)格 Price款式 Style質(zhì)量 Quality舒適度 Comfort實(shí)用性 Practicality性價(jià)比 Cost performance品牌 Brand其它 Other

8. 當(dāng)你選擇一個(gè)服裝品牌時(shí)，最看重的因素有？What are the main factors you consider when you chose a clothing brand？

品牌風(fēng)格 Brand style品牌理念 Brand concept品牌知名度 Brand awareness品牌口碑 Brand reputation整體價(jià)格 Price range獨(dú)特的設(shè)計(jì)或工藝 Unique design or technique明星/博主推薦 Celebrity or influencer recommendation其它 Other

9. 您更喜歡什么風(fēng)格的服裝？What kind of style you like？

休閑 Casual街頭 Street fashion運(yùn)動(dòng) Sporty通勤 commute學(xué)院風(fēng) Proppy style極簡(jiǎn) Minilism復(fù)古 vintage style朋克 Punk哥特 Gothic洛可可 Rococo其它 Other

10. 您是否愿意嘗試不同的風(fēng)格？Would you like to try different styles?

是 yes否 no

11. 您的服裝風(fēng)格受到哪些因素影響？What are the main factors that influence your dressing style？

個(gè)性 Personality生活方式 lifestyle時(shí)尚流行趨勢(shì) Fashion trends明星/博主 Celebrity/influencer電影/電視劇 Film/TV series其它 Other

12. 您覺得服裝對(duì)個(gè)人形象的重要性？What do you think of the significance of clothing in terms of personal image?

很重要 Very important比較重要 Important一般 General不重要 Not important

13. 您最常購買的服裝品類？What type of clothing do you mostly buy？

上衣 Top褲子 Pants連衣裙 Dress短裙 Skirt外套 Outerwear其它 other

14. 您是否會(huì)一直選擇購買單一品牌？Will you always choose to purchase from a single brand?

是 yes否 no

15. 您是否愿意購買新興品牌的服裝？Are you willing to buy the clothing of a new brand？

是 yes否 No

16. 您是否看重產(chǎn)品的包裝？是否更喜歡精美的包裝？Do you value the packaging of the product? Do you prefer a more beautiful package？

是 yes否 no

17. 您對(duì)服裝的顏色有什么偏好？What are your preferences regarding the color of the clothing?

黑白灰 black/white/gray冷色調(diào) cool tone曖色調(diào) warm tone中性色 Neutral color其它 Other

18. 您對(duì)服裝的材質(zhì)有什么偏好？What are your preferences regarding the fabric of the clothing?

棉 cotton麻 linen絲綢 silk羊毛 wool緞面 satin雪紡 chiffon其它 Other

19. 您對(duì)服裝的細(xì)節(jié)有什么偏好？What are your preferences regarding the detail of the clothing?

蕾絲 lace緞帶 ribbon蝴蝶結(jié) bow荷葉邊 ruffles刺繡 Embroidery印花 pattern其它 Other

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